and proven Methodologies

Impactful People Strategies

As an intelligence officer in the US Army and corporate executive, Jay brings a unique perspective to his work. Having held multiple leadership positions and embarked on global deployments across diverse regions, Jay is well-versed in behavior science methodology. He seamlessly incorporates these insights into his transformational leadership philosophy and mentorship programs, ensuring organizations thrive in today's dynamic landscape.

Elevating Leadership. Driving Success.

We empower leaders to cultivate high-performance organizations.

Meet Jay

Jay is a seasoned leader with a unique blend of military intelligence expertise, corporate leadership acumen, and a deep understanding of diversity and people strategies. 

A Fusion of Military Insight and Corporate Leadership

Startup Founder

As a startup founder, I needed copy that would effectively communicate our unique value proposition. CopyVerse Creators went above and beyond, delivering copy that was not only clear and concise but also infused with creativity. They understood the intricacies of our business and translated them into compelling content that captured the attention of potential clients.

Mark Davidson

Their contribution was instrumental in our successful funding round

Marketing Manager

Partnering with CopyVerse Creators was the best decision we made for our content marketing strategy. Their ability to understand our target audience and industry nuances was impressive. From blog posts to social media updates, their content breathed life into our campaigns, generating engagement and sparking meaningful conversations

Lisa Bennett

Their dedication to quality makes them  invaluable

Before establishing Pathfinder, Jay was the Vice President of Sales for the US Roche Diabetes Care Division, where he was responsible for leading all field sales and sales operations functions. During his career at Roche, Jay developed leadership and mentor programs and spearheaded establishing a formal Diversity and Inclusion program for the Diagnostics Division. Jay’s approach to organizational excellence through leadership and diversity has been featured in articles and interviews in several leading publications. 


Kenan-Flagler Business School, Masters of Business Administration, University of North Carolina, Chapel Hill, NC Bachelor of Arts, Political Science and Military Science, North Carolina State University, Raleigh, NC


Basic & Advanced Leadership Training, U.S. Army, Command & Staff College, U.S. Army, Roche Horizons Global Talent Program, London Business School, Situational Leadership Program, Ken Blanchard Leadership Program, Strategic Selling, Miller-Heiman, USF DEI Certification – Certified Diversity Professional


Jay began his professional career in 1998 as an Intelligence Officer in the United States Army. In the Army, he held multiple leadership positions and global deployments, including tours in South America, Central America, The Caribbean, South Korea, The United Kingdom, Jordan, and Iraq. As a Counter-Intelligence officer, Jay was trained in behavior science methodology that he later incorporated into his transformational leadership philosophy and mentorship programs. 

Elevate your leadership. Ignite your organization //

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